Grace Family Vineyards: Integrated Brand and Commerce
Evolving one of Napa's original cult Cabernet Sauvignon producers
We’re often engaged during times of transition – sometimes involving changes in ownership (a time fraught with opportunity and risk). Shortly after the ownership transfer of Grace Family Vineyards, we were brought on to respectfully evolve their original packaging, refine their storytelling, and extend their story to a new website powered by our commerce product, Figure. Our close collaboration and breadth of brand and technology services have allowed us and Grace Family Vineyards to continually fine-tune behind the scenes, resulting in a sensitive evolution of this historic Napa winery.