We unify the brand and commerce experience for wine producers and merchants.

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Our clients come to us to:

Create a connective thread between their packaging, website, and digital purchasing experience.

Use our commerce technology to elevate how their wine is sold online and in-person.

Evolve an iconic label, or create a new brand.

Build a high-performing ecommerce website that doesn’t sacrifice brand nuance.

Bring their story to life through guiding the creation of honest content.

Collaborate on brand and commerce strategy that is tied to execution.

Kermit Lynch Wine Merchant

Launching online commerce for an industry pioneer and legend

Integrated Brand & Commerce, Ecommerce Website

Frog's Leap

Updating one of wine’s most iconic labels: the risk and the opportunity

Brand Strategy, Visual Identity & Packaging

CHEV

Looking outside of wine for brand inspiration

Integrated Brand & Commerce, Brand Strategy, Storytelling & Content, Ecommerce Website

Kistler Vineyards

The importance of story in wine websites

Storytelling & Content, Ecommerce Website

DuMol

A dynamic content platform for an esteemed allocated producer

Storytelling & Content, Ecommerce Website

Raen

Leveraging heritage and place for a young producer with deep wine roots

Visual Identity & Packaging

“I shudder to think where we'd be as a company without the Offset team, which we have relied on for over a decade now. From the original concept to redesigns, and adapting along with our explosive growth over the years, they've been incredibly creative, candid, and responsive. One of the best decisions as a company we've ever made.”

Stefan Blicker

Owner, Last Bottle Wines

“Our entire experience with Offset, from early inquiry meetings through the completed project, was consistently more than we expected. Every team member was highly communicative, and led us through processes that elevated our end result. We're very pleased with the outcome, and have seen direct impact in our operations and sales.”

Jaclyn Bourdon

DTC Manager & Wine Clubs, Mark Ryan Winery

“The team at Offset guided us towards exactly what we had envisioned and more for our site. And like all great guides they led us in directions we didn’t know we needed to go. The process that they took us through broke down what Kistler Vineyards is all about and built it back up to a presence on the web that exceeded our expectations. We greatly added to our internal sense of brand along the way.”

Jason Kesner

Winemaker & President, Kistler Vineyards

Our thinking on brand, commerce, design, and technology.

Article

Should You Launch a Wine Club? It Depends.

Starting a club for your wine brand isn’t as simple as it used to be

by Bobby Gibson
on September 28, 2021

Article

The Anatomy of Allocations: How to Ensure a Successful Offering for Your Wine Brand

Understanding this commonly misunderstood sales model

by Ned Creed
on September 8, 2021

Article

The Logistics Behind the Label: How to Keep Your Wine Packaging Project on Course

Avoid common pitfalls for a smoother, more successful project

by Lindsay Regan
on August 25, 2021

Article

Making Your Wine Website Accessible Isn’t Just About Compliance — It’s About Good Business

Making sure your website can be experienced by all really pays off

by William Wagner
on August 9, 2021

Article

Ready to Sell Wine Online? What Retailers Should Consider Before Launching an Ecommerce Site

Seven considerations before adding your online wine shop

by Ned Creed
on July 27, 2021

Article

Elevate Your Wine Brand’s Identity With a Strategic Tier Structure and Dynamic Packaging Design System

Setting up your brand’s packaging for success now and in the future

by Lindsay Regan
on July 2, 2021

Article

To Tell a Compelling Wine Story, Look to Journalism and Documentaries for Inspiration

Removing the disconnect between your brand story and actual story

by Byron Hoffman
on June 12, 2021