Design-driven technology for wine commerce

Figure Dashboard

Complete Commerce

Elevate every step of the sales experience

Just because there’s inherent complexity in selling wine doesn’t mean the tech to do so needs to be an ugly maze. Thoughtfully developed to elegantly and efficiently handle all aspects of DTC sales, Figure has been informed by over a decade of working with incredible wineries and merchants of all types and sizes. Just like our approach to brand, nuance matters in commerce too. Figure’s highlights include branded paths to purchase, full support for multiple sales models including sophisticated allocation features and elevated club tools, as well as robust email marketing integration. Expanding beyond our core product, we also offer a nimble mobile-POS, a powerful content management system, and opportunities for integrations and customization.

Being powerful and feature-rich is important, but for a product to truly be a solution it should be easy – even enjoyable – to use. We built Figure with our design minds’ big picture focus on the complete user experience (UX) for both consumers and admin users. Much like hospitality (its in-person counterpart), UX isn’t just icing, it’s a key factor determining outcomes and performance.

Figure Web App Orders page and iPhone screenshoot of Kermit Lynch web store cart

“Figure’s blend of form and function has streamlined our process without sacrificing quality. Their user interface is friendly and efficient for both our administrative and sales needs. Internally, we can quickly train staff and rapidly increase proficiency. In path to purchase, customers can experience our brand at their pace, but finalizing their order is just a click away.”

Philip Gift

Estate Director, Aubert

Mobile POS & Hospitality Management [BETA]

iOS app for iPhone and iPad to process modern payments anywhere

Designed as a companion app to the complete Figure Admin, the FigureApp allows you to quickly and efficiently process in-person orders, keep track of customer information, reference product information, and manage your tasting appointments. Relationship-forward, all pertinent customer details are easily accessible – fostering tailored service, improving real-time decisions, and ensuring compliance for in-person and shipped orders. It’s the register reimagined for high-end hospitality.

Figure point of sale iOS app on iPhone and iPad

Content Management [BETA]

Create, edit, and publish changes to your website in real-time

We are big believers in the power of content – it’s what sets you apart and keeps your website feeling alive. Because supporting your story is just as important as your check-out flow, our new CMS allows for easy content creating, editing, and management on your Modular or Custom Website. In addition to core CMS tooling like text formatting, photo cropping and resizing, we feature wine category specific additions, including robust support for wine details and trade files.

Figure content management system product screenshot

Open API & Advanced Integrations

Intelligent expansion options for precise growth

We’ve long held that your data is your data. Which means that in addition to providing an excellent fully-featured commerce platform, we want to make sure your data is clear, clean, and able to be ingested by outside companion systems you may use. From accounting and analytics to shipping and marketing, our Open API allows us to play very well with others. To ensure you don’t build out more than necessary, we’re always available to advise on the best routes for expansion, add-ons, and integrations.

Screenshot of Figure's Reporting API

Custom Features & Development

A partnership for innovation

Having design and tech under one roof is our superpower for producing thoughtful, cohesive custom development. Whether to better mirror in-person sales strategies, or to break new ground, some of our existing features in fact began as custom features. Much like our bespoke brand services, we always approach custom features with care for your brand, your business, and your budget. Our collaborative approach is core to our custom development process from ideation through launch and continued iteration.

Our ability to build custom functionality can further drive innovation and distinction. To support their white-glove ethos, we custom-developed the technology for Somm Select’s "Build a Case" service.

Selected Figure Clients

Proudly supporting both upstarts and icons, Figure powers the commerce for leading wineries and retailers.

Accendo Cellars
ACME Fine Wines
Aubert Wines
Bedrock Wine Co.
Beta Wines
Beaune Imports
Brilliant Mistake Wines
Calder Wine Company
CHEV
CIRQ
Covert Estate
Crunchy Red Fruit
Devil Proof Vineyards
Ernest Vineyards
Fairchild Wines
First Bottle Wines
Forlorn Hope Wines
FUTO Estate
Garden Creek Vineyards
Grace Family Vineyards
he-li-an-thus
Hobel Wines
K. Laz Wine Collection
Keep Wines
Kermit Lynch Wine Merchant
Kosta Browne Winery
Larkmead
Last Bottle Wines
Littorai
Mayacamas Vineyards
Maxem Wine
Memento Mori
Myriad Cellars
Occidental Wines
Patria Wines
Quilceda Creek
RAEN Winery
Realm Cellars
Revik Wine Co.
Rivers-Marie
RdV Vineyards
Roy Piper Wines
Rhys Vineyard
Saison Cellar
Seven Stones Winery
Scholium Project
SommSelect
Sorì della Sorba
Under The Wire
Vice Versa Wines

For pricing and more information visit the Figure Website