Company

Proudly independent + dedicated to being an enduring positive force in wine.

Offset Studio Napa

Offset is one part wine DTC software and one part wine brand studio.

We specialize in high-end producers, legacy wineries, high-touch wine merchants, and emerging brands. As an independent, founder-led company without outside pressure to scale rapidly, we focus on the vibrant segments of the industry often inadequately served by other e-commerce platforms and design agencies.

Our marquee projects are comprehensive collaborations that integrate brand design and commerce to create a seamless customer experience and robust operational control.

In fine wine, nuances matter. Everything we do is grounded in this belief—from Offset Commerce’s focus on sales models unique to high-end wine, to the Offset Brand Studio’s embrace of wine-specific aesthetic signals—tradition and progress don’t need to be at odds.

Our People

A team of wine insiders + outsiders.

We immerse ourselves in the peculiarities of wine while continually looking to other industries for next practices and inspiration. Our experience reflects our philosophy. Prior to joining Offset, our people cut their teeth at venerable companies within and outside the wine industry, such as Auston Design Group, CFNapa, Co-Partnership, Delectable, WineDirect, Atlassian, Condé Nast, IDEO, Interbrand, Landor, McCann, OpenTable and The Smithsonian.

We pride ourselves on our ability to roll up our sleeves and collaborate where disciplines overlap.

All  /  Owners  /  Leadership  /  Strategy  /  Tech  /  Design  /  Client Services

Tyson Caly, Offset Co-CEO and Chief Product Officer

Tyson Caly

Co-CEO / Chief Product Officer

Byron Hoffman, Offset Co-CEO and Chief Creative Officer

Byron Hoffman

Co-CEO / Chief Creative Officer

Ian Tucker, Offset CTO

Ian Tucker

Chief Technology Officer

Lindsay Regan, VP of Brand Strategy

Lindsay Regan

VP of Brand Strategy

Julia Weinberg, Offset VP of Commerce Strategy

Julia Weinberg

VP of Commerce Strategy

Araima Caballero Offset People Partner

Araima Caballero

People Partner

Jon Patch, Director of Client Experience

Jon Patch

Director of Client Experience

Stephen Mutch

Product Director

Ned Creed, Offset Principal Client Success

Ned Creed

Principal Client Success

Bobby Gibson, Offset Client Success Lead

Bobby Gibson

Client Success Lead

Valeri Crane, Offset Studio Manager

Valeri Crane

Office Manager

Jessica Giboin, Offset Senior Designer

Jessica Giboin

Senior Designer

Jason Lankford, Offset Senior Developer

Jason Lankford

Senior Developer

Courtney Paddock, Offset Senior Production Specialist

Courtney Paddock

Senior Production Specialist

Ryan Gelow, Offset Developer

Ryan Gelow

Developer

Joannie Sierras, Offset Client Success Specialist

Joanie Sierras

Client Success Specialist

Zachary Stovall, Offset Developer

Zachary Stovall

Developer

Siena Allen

Client Support Specialist

Offices

Remote first but anchored in Napa + San Francisco.

Offset Napa

The town where many of our team grew up or were drawn to in later years by wine’s siren song. Our company was founded here and it’s still where many of our clients reside. Being immersed in a wine community keeps our fingers on the industry’s pulse. Our Napa studio is located in the historic Food City Building adjacent to Downtown Napa.

Offset Napa Studio Exterior and Interior at Food City

Offset San Francisco

We’re endlessly inspired by San Francisco’s diverse neighborhoods, natural and historic beauty, and ethos of innovation. Our San Francisco studio is in North Beach, just a few blocks from the bay. San Francisco, in all of its complexity, helps us keep wine in perspective.
 

Offset Partners San Francisco Studio

Selected Clients

From winemakers gearing up to launch a personal project to legacy brands looking to innovate.

Accendo Cellars
ACME Fine Wines
Ad Vivum
Alma Fria
Andremily
Arkenstone
Arnot-Roberts
Aubert Wines
Beaune Imports
Bedrock Wine Co.
Beta Wines
Black Kite
BRAND Napa Valley
Brilliant Mistake Wines
Calder Wine Company
Castiel Estate
Ceritas
CHEV
CIRQ
Covert Estate
Crunchy Red Fruit
Cruse Wine Co
Dalecio
Dehlinger
Devil Proof Vineyards
Di Costanzo
Diamond & Key
Donald Patz Wine Group
Duhig
DuMOL
Enfield Wine Co.
Ernest Vineyards
Extradimensional Wine Co Yeah!
Fairchild Wines
Family of Silver Oak
Far Mountain
Fingers Crossed
First Bottle Wines
Floodland Brewing
Forlorn Hope Wines
Fortunate Son
Frog’s Leap
FUTO Estate
Garden Creek Vineyards
Grace Family Vineyards
Grounded Wine Co.
Haliotide
he-li-an-thus
Hill of Tara
Hobel Wines
Hundred Acre
Huneeus Vintners
K. Laz Wine Collection
Kanzler Estate
Keep Wines
Kermit Lynch Wine Merchant
Kistler Vineyards
Kongsgaard
Kosta Browne Winery
La Pelle
Larkmead
Larkmead Vineyards
Last Bottle Wines
Leviathan
Littorai
Macdonald Vineyards
Mark Ryan Winery
Maxem Wine
Mayacamas Vineyards
Memento Mori
Mila Family Vineyards
Myriad Cellars
M. Zobeck
Occidental Wines
Ovid Napa Valley
Patria Wines
Peay Vineyards
Quilceda Creek
Racines
RAEN Winery
RdV Vineyards
Revik Wine Co.
Rhys Vineyard
Rivers-Marie
Roar Wines
Roy Piper Wines
Saison Cellar
Sake Drinker
Salty Goats
Sandlands
Saxon Brown
Saxum
Scholium Project
Seaver
Seven Stones Winery
Sorì della Sorba
SR Tonella
Summer Dreams
Terre et Sang
The Vineyardist
T. Berkley
Timeless
Twomey
Ultramarine
Under The Wire
Vaso
Vice Versa Wines
Vida Valiente
Winery Sixteen 600
Zeitgeist Cellars