Our Approach

Wine is ephemeral, which means every customer interaction matters all the more. We build technology, design brands, and create customer journeys that pique interest, deepen engagement, and drive retention. Our holistic approach weaves tech and design mindedness into all of our services and products, so that your customer remembers their experience with your brand before the wine is even purchased, and long after it’s gone.

Our People

We’re a team of wine industry insiders and outsiders with deep expertise in brand, design, and technology. We pride ourselves on our ability to roll up our sleeves and collaborate where disciplines overlap.

Tyson Caly

Co-CEO / Chief Product Officer

Byron Hoffman

Co-CEO / Chief Creative Officer

Ian Tucker

Chief Technology Officer

Julia Weinberg

VP of Commerce Strategy

Lindsay Regan

VP of Brand Strategy

Ned Creed

Director of Client Experience

Valeri Crane

Studio Manager

Emilio Domingo

Senior Brand Designer

Ryan Gelow


Robert Gibson

Client Support Specialist

Jessica Giboin

Senior Brand Designer

McKenzie Green

Product Designer

Bryan Haddock

Senior Development Manager

Hanako Hashiguchi

Junior Developer

Jason Lankford

Senior Product Developer

Courtney Paddock

Production Designer & Coordinator

Victor Ragojos


Michael Rhinehart

Digital Marketing Specialist

Joseph Shipp

Design Director

William Wagner

Senior Developer

Our Values

Be an insider and outsider

We immerse ourselves in the peculiarities of wine while continually looking to other industries for next practices and inspiration. Our experience reflects our philosophy. Prior to joining Offset, our people cut their teeth at venerable companies within and outside the wine industry, such as Austin Design Group, Benchmark Wine Group, CFNapa, Delectable, Atlassian, Condé Nast, IDEO, Interbrand, and The Smithsonian. We also occasionally take on projects beyond wine to keep our thinking fresh.

Embrace what’s strange

The wine industry is unique. To ensure that individual brands are unique as well, we embrace what distinguishes them – whether it be distinct terroir or people, odd patterns in historic and regional wine labels, or simply stories or beliefs that no one else can claim. This principle extends to our commerce platform, in its support of wine’s nuanced ways of selling directly to customers.

Look to extremes

We cultivate dichotomies: digital and analog, legacy and upstart, tradition and radical departure. And we believe that often the best way to solve a problem is to start with the edge cases. Our company’s focus on the core polarities of brand (brand design) and the moment of sale (commerce technology) reflects this value.

Do good

We are committed to developing a circle of clients and collaborators who positively contribute to the communities where we live and work. We’ve contributed our services in part or whole to local organizations such as Napa Valley Community Foundation, The Monarch Challenge, Napa and Sonoma Fire Relief, and Napa Green. And we donate to non-profits we believe in.

The Studios

We’re a remote-first company with team members distributed throughout the country. We believe in the studio’s ability to foster collaboration – between our team and our clients.

Offset Napa

The town where many of our team grew up or were drawn to in later years by wine’s siren song. Our company was founded here slightly over a decade ago, and it’s still where many of our clients reside. Being immersed in a wine community keeps our fingers on the industry’s pulse. We’re currently in the process of renovating our new studio in the historic Food City Building adjacent to Downtown Napa.

Offset Partners Napa Studio

Offset San Francisco

One might presume we’re in San Francisco because it’s the center of technology. More precisely, we’re in San Francisco for the reasons that made it a tech center (as well as a cultural and political center in generations past); it’s a city that has long drawn and welcomed people of all stripes and ideas, and it’s small enough that cross-pollination between them is the norm, not the exception. We’re endlessly inspired by the city’s diverse neighborhoods, natural and historic beauty, and ethos of innovation. Our San Francisco studio is located in a small storefront in the Western Addition. San Francisco, in all of its complexity, helps us keep wine in perspective. 

Offset Partners San Francisco Studio

Selected Clients

Our clients span from winemakers gearing up to launch a personal project to legacy brands looking to innovate.

Accendo Cellars
ACME Fine Wines
Aubert Wines
Bedrock Wine Co.
Diamond & Key
Ernest Vineyards
Family of Silver Oak
Far Mountain
First Bottle Wines
Forlorn Hope Wines
Frog’s Leap
FUTO Estate
Garden Creek Vineyards
Grace Family Vineyards
Grounded Wine Co.
Huneeus Vintners
Joseph Phelps
K. Laz Wine Collection
Keep Wines
Kermit Lynch Wine Merchant
Kistler Vineyards
Kosta Browne Winery
Larkmead Vineyards
Last Bottle Wines
Mark Ryan Winery
Mayacamas Vineyards
Maxem Wine
Myriad Cellars
Occidental Wines
Ovid Napa Valley
Quilceda Creek
Paul Hobbs Winery
RAEN Winery
Realm Cellars
Revik Wine Co.
Saison Cellar
Salty Goats
Sake Drinker
Scholium Project
Sorì della Sorba
Under The Wire
Vice Versa Wines
Vida Valiente