“The easiest technology integration I've overseen in my many years in the wine business.”
"The Offset Commerce platform is seamlessly integrated into new or ongoing processes at any winery. Their team is always available to assist, providing top-tier customer service whenever there is a question or a desire for added functionality. It is intuitive and easily adoptable by every team member, something rare in the wine-technology space. Clients were reticent about our “big modernization,” but then saw that it was in fact a great simplification and far easier to transact or schedule visits with the winery."
“Working with Offset Commerce means having an entire team of support.
“They want your release to be a success just as much as you do, and that level of trust and teamwork means everything to a small winery like ours. Whether you need quick, nitty gritty technical support during an active offering or someone to talk through strategy with you, everyone at Offset Commerce gives you their full attention and is incredibly thoughtful.
As more wineries migrate to Offset Commerce’s platform, our customers are becoming increasingly familiar with the flow of the Offset process–from viewing their allocation, to entering order information, to the checkout page. The phone barely rings during a release now; to the customer, the checkout process is seamless. From the winery side of things, we succeed when our customers have a pleasant purchase experience with no friction.“
Mayacamas Vineyards: Visual Identity and Packaging
Seamlessly extending an iconic brand to a new premium tier
In some cases, the goal of design is to not look “designed” at all. In creating a new premium, “Special Bottling” tier for Mayacamas Vineyard, we mined their historic label archive for design details that could be repurposed for a package that feels like it has always existed as part of their portfolio.
Mayacamas Vineyards: Visual Identity and Packaging
MORISOLI VINEYARD: OFFSET COMMERCE
“Exceptionally intuitive and simple enough even for a farmer to figure out!”
“Launching Offset Commerce was seamless. I was worried because of my experiences with other commerce platforms. The switch was perfection and well communicated. The team helped us set goals and then voraciously stuck to them. Both the CRM and CMS systems are exceptionally intuitive and simple enough even for a farmer to figure out! The attention to detail in note taking, email simplicity, and allocations all takes the guesswork and frustration out of selling/buying wine. Offset innately understands the wine industry, how to best reach customers and how to tie in all aspects of the industry with one exceptionally simple and powerful proprietary system. ”
“Offset Commerce‘s blend of form and function has streamlined our process without sacrificing quality. Their user interface is friendly and efficient for both our administrative and sales needs. Internally, we can quickly train staff and rapidly increase proficiency. In path to purchase, customers can experience our brand at their pace, but finalizing their order is just a click away. You guys are like The Porsche of wine ecommerce! A beautiful blend of form and function.”
“Offset Commerce has provided us with exceptional service and powerful tools.”
“We chose Offset Commerce due to our shared value of offering customers a simple and seamless ordering experience. Over the years they have provided us with exceptional service and powerful tools. Ultimately, they make our job a lot easier.”
“After exploring various options over the years, we made the switch to Offset Commerce, and could not be more pleased.
“The implementation and onboarding process were seamless, and the platform itself is intuitive for both the producer and the consumer, offering valuable data insight and flexibility without unnecessary complexity.”
“The platform is sleek, user-friendly, and intuitive.”
“We made the switch to Offset Commerce years ago after thoroughly researching all our options. Beyond the glowing reviews from fellow wine industry businesses, we were drawn to the fact that Offset is U.S.-based and designed specifically for the wine industry. The platform is sleek, user-friendly, and intuitive. Whenever we have questions, they’re quick to respond with helpful support and have a deep understanding of the industry’s needs. I highly recommend Offset to any wine-related business looking to elevate their operations.”
“...an extremely fluid and high touch experience befitting our brand and our clientele.”
“The Offset Commerce platform gives us all of the tools we need to provide an extremely fluid and high touch experience befitting our brand and our clientele. Not only a technical suite, the team behind Offset vastly exceeds what I’ve come to expect from an e-commerce platform. Tyson and the rest of the team have, time and again, worked with us not only to optimize the existing platform structure, but tailor it to our specific needs, resulting in an ultra-premium interface.”
Grace Family Vineyards: Integrated Brand and Commerce
Evolving one of Napa's original cult Cabernet Sauvignon producers
We’re often engaged during times of transition – sometimes involving changes in ownership (a time fraught with opportunity and risk). Shortly after the ownership transfer of Grace Family Vineyards, we were brought on to respectfully evolve their original packaging, refine their storytelling, and extend their story to a new website powered by our commerce platform. Our close collaboration and breadth of brand and technology services have allowed us and Grace Family Vineyards to continually fine-tune behind the scenes, resulting in a sensitive evolution of this historic Napa winery.
Grace Family Vineyards: Integrated Brand and Commerce
Terre et Sang: Visual Identity and Packaging
Photo-driven labels that leave room for interpretation
Documentary filmmaker Ken Burns talks about the total value of an individual image only being realized when captions or explanations do not manipulate or overexplain. By leaving Terre et Sang’s photo-driven front labels unadorned, space is left for contemplation, while upon bottle turn, the back labels communicate brand, place, variety, and tone. Consistency and distinctiveness are established through the Polaroid reminiscent front label photo format and the variable typographic treatment for each label’s proprietary wine name. As a small winery owned and operated by a mother and son, each image and proprietary wine name hold deep personal meaning.
Terre et Sang: Visual Identity and Packaging
Flycatcher: Visual Identity and Packaging
A second label from Frog's Leap that explores new approaches in packaging sustainability
Frog’s Leap has always balanced the serious and the playful – “Flycatcher”, their new second label focused on California’s distinct terroirs, is no exception. With a playful name inspired by Frog’s Leap’s longtime motto “Time’s fun when you’re having flies”, the label’s design language was able to take a more serious, albeit, nature-inspired approach with its green hue.
To reduce packaging waste, no capsule foil is used, an ultra-lightweight bottle was adopted, and the 100% recycled paper label washes off easily in water to encourage bottle reuse.
Flycatcher: Visual Identity and Packaging
Realm Cellars: Integrated Brand and Commerce
Pushing the status quo for an allocated producer
Over many years we’ve helped Realm Cellars execute on their value of “continual evolution”. We’ve worked with Realm across disciplines and mediums, from our Co-CEO, Byron Hoffman’s instrumental involvement with their dramatic rebrand in 2013 (while a partner at HoffmanChrisman), to the reinvention of their website, to constantly pushing the envelope of their members’ purchasing experience (and the allocation model) through partnering on custom ecommerce features (2016-2021).
Realm Cellars: Integrated Brand and Commerce
Far Mountain: Visual Identity and Packaging
Capturing the spirit of the site through Japanese woodblock inspired prints
In collaboration with noted printmaker, Tom Killion, we created a bold package that speaks to the drama of Far Mountain’s distinctive sites. The classic Japanese woodblock style of the prints is balanced by modern typography while highlighting the unique aspects of each site and leaning into the notion of a collectible piece. The brands tag line, ‘Dramatic Sites. Dramatic Wines.’ comes to life with the packaging and is further built upon with their custom commerce website.
Far Mountain: Visual Identity and Packaging
Kosta Browne: Storytelling and Content
An interactive map for digital exploration of vineyards (and local culture) by truck, plane, and motorcycle
With vineyards spanning five appellations, Kosta Browne needed an engaging way to tell vineyard stories without letting the sheer number of sites overwhelm the viewer. We responded with an interactive map that takes the user on a digital road trip through California to visit their vineyard sites – along with “detours” frequented by their winemaking and viticulture team.
Kosta Browne: Storytelling and Content
Frog's Leap: Storytelling and Content
Balancing a serious approach to wine and sustainable viticulture with a history of playful communication
Most of our storytelling and content projects begin with intensive upfront work to clarify existing story and values. And while a brand as iconic as Frog’s Leap Winery certainly had its story straight, the irreverent marketing style employed in earlier years wasn’t quite communicating the level of seriousness with which they take their farming and winemaking practices. In close collaboration, we worked to clarify and distill messaging – successfully evolving the playful voice of this beloved brand to deliver deeper meaning. The overarching tone developed for the website and beyond has taken on a deeper resonance, helping to inform everything from social media to tasting room talking points.
Frog's Leap: Storytelling and Content
Clos Du Val: Storytelling and Content
Using video to tell the emotional story behind a legacy producer in transition
Following a bold move to cut production in half and switch to a 100% estate model, we were engaged by Clos Du Val to tell the human story behind the changes. As part of a larger website project, we produced multiple short films with filmmaker Ian Rigby. To underscore the weight of the shift, we departed from the highly saturated tones usually seen in wine films and photography.
Clos Du Val: Storytelling and Content
Diamond & Key: Visual Identity and Packaging
Can the worlds of fine wine and professional basketball and baseball be elegantly merged?
The wine world doesn’t suffer from a shortage of celebrity-backed brands. Diamond & Key, by longtime friends Klay Thompson (pro-basketball), Nolan Arenado (pro-baseball), and Joe-Harden (winemaker and former pro-basketball player), distinguishes itself through a shared commitment to the excellence (and focus on process) that has propelled their respective careers. In other words, Diamond & Key is a serious wine, not a celebrity brand extension. To reinforce this positioning, the label and visual identity include classic Napa Valley label elements (elegant script, generous white space, use of foil, etc.), centered by a distinctive modern logo that marries a basketball key and baseball diamond.
