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Offset’s Tyson Caly and Byron Hoffman Guest Host The XChateau Podcast
An interview with XChateau host Peter Yeung on his allocated wine offering course.
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on January 6, 2026
We’ve collaborated with Peter for close to a decade now. He managed some of our early allocation clients, such as Realm Cellars and Kosta Browne, and as a result, had a hand in shaping our platform to fit the needs of high-end wine.
We’re thrilled that Peter has put together a comprehensive course on managing allocated wine offerings, which you can access here.
Peter flipped the script on his podcast, and we interviewed him on all things wine allocations. It’s a great preview for what Peter touches upon in his course.
About Peter: Peter Yeung (pronounced “young”) is a leading wine business consultant, developing strategic business plans and innovative marketing plans for the wine industry. He is the author of the book Luxury Wine Marketing and the host of the XChateau podcast. He was previously Vice President of Strategy & Business Development at Realm Cellars in Napa and Kosta Browne Winery in Sonoma, managing the allocation systems and business analytics functions. Peter has passed the Master of Wine Stage 2 Theory exam, holds the WSET Diploma, and the CIA’s Certified Wine Professional designations. Prior to wine, Peter led Strategic Marketing, Market Development, and Sales for a clean technology company in Silicon Valley and was a management consultant with McKinsey & Company. Peter also holds a MSc from the London School of Economics and a BA from the University of California, Berkeley in Economics and is based in San Francisco.