Tyson and I were honored to appear on Peter Yeung and Robert Vernick’s fantastic podcast, X Chateau, to talk all about our focus on allocated producers.

We discussed:

• Our backgrounds and the founding of Offset.

• How we define different types of wine allocations.

• Best practices for allocated offerings, from efficient back-of-house processes to effective design and messaging.

• Exploring hybrid sales models where allocations supplement other DTC sales approaches.

• Our involvement as a strategic partner in The Study of Allocated Wine Offerings, which was spearheaded by X Chateau co-host (and Offset collaborator), Peter Yeung, in partnership with the Kellogg School of Management.