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Offset’s Tyson Caly and Byron Hoffman on The X Chateau Podcast
A discussion on allocated offerings.
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Tyson and I were honored to appear on Peter Yeung and Robert Vernick’s fantastic podcast, X Chateau, to talk all about our focus on allocated producers.
We discussed:
• Our backgrounds and the founding of Offset.
• How we define different types of wine allocations.
• Best practices for allocated offerings, from efficient back-of-house processes to effective design and messaging.
• Exploring hybrid sales models where allocations supplement other DTC sales approaches.
• Our involvement as a strategic partner in The Study of Allocated Wine Offerings, which was spearheaded by X Chateau co-host (and Offset collaborator), Peter Yeung, in partnership with the Kellogg School of Management.