Offset’s Tyson Caly and Byron Hoffman on The X Chateau Podcast
A discussion on allocated offerings.
• Our backgrounds and the founding of Offset.
• How we define different types of wine allocations.
• Best practices for allocated offerings, from efficient back-of-house processes to effective design and messaging.
• Exploring hybrid sales models where allocations supplement other DTC sales approaches.
• Our involvement as a strategic partner in The Study of Allocated Wine Offerings, which was spearheaded by X Chateau co-host (and Offset collaborator), Peter Yeung, in partnership with the Kellogg School of Management.