Work
CHEV
Looking outside of wine for brand inspiration
Integrated Brand & Commerce, Brand Strategy, Storytelling & Content, Ecommerce Website
Frog's Leap
Updating one of wine’s most iconic labels: the risk and the opportunity
Brand Strategy, Visual Identity & Packaging
Sake Drinker
An avant-garde twist on tradition for an upstart sake merchant
Visual Identity & Packaging, Storytelling & Content, Ecommerce Website
Kermit Lynch Wine Merchant
Launching online commerce for an industry pioneer and legend
There are few names as revered in the wine industry as Kermit Lynch. The man, the newsletter, the importer, and the retail shop – they are all in perfect alignment in selling wine through Kermit’s trademark storytelling blend of history, technical details, recommendations, and personal anecdotes. A pioneer in almost every aspect of the wine business and culture, Kermit Lynch Wine Merchant was in fact a late entrant to the online commerce world. Intentionally so.
Integrated Brand and Commerce, Storytelling & Content, Ecommerce Website
Paul Hobbs Winery
Aligning a website with the spirt of its founder
Storytelling & Content, Ecommerce Website
Revik Wine Co.
Creating intimacy and capturing history for a young winemaker’s inaugural brand
Visual Identity & Packaging
Joseph Phelps
Clarifying a legacy producer's brand architecture through a website project
At Joseph Phelps, questions and misconceptions often arise over the relationship of Joseph Phelps the company and their flagship wine, Insignia. While Insignia has always been a core part of Joseph Phelps’s portfolio, its packaging (and impressive position in the marketplace) sometimes gives the impression of a stand-alone brand. The story of their Sonoma Coast wines is the inverse – initially launched as a separate brand, it’s now housed under the Joseph Phelps portfolio. The structure of the website clarifies these relationships by prioritizing stories that detail each facet of the brand – including Joe Phelps, its eponymous founder.
Storytelling & Content, Ecommerce Website
Kistler Vineyards
The importance of storytelling in wine websites
Storytelling & Content, Ecommerce Website
DuMol
A dynamic content platform for an esteemed allocated producer
Storytelling & Content, Ecommerce Website
RAEN
Leveraging heritage and place for a young producer with deep wine roots
Visual Identity & Packaging