Visual Identity and Packaging

Think beyond the label

Logo. Label. Closure. Bottle. Boxes. All of these very tangible elements live under the larger umbrella of visual identity systems. Even if our end deliverable is simply a new label, our approach is always holistic to make sure your brand extends with integrity in all its analog and digital applications. While our “think beyond the label” approach may seem like table-stakes, we are regularly approached by wine businesses whose brand and identity has been compromised by past piecemeal work or hampered by lack of extendibility.

Partnering with clients on their identity and packaging is our most intimate work. The resonant power of the finished project is in direct relation to how well we’ve gotten to know you, whether we are working together to evolve an existing brand or create a new one.

Sake Drinker

Visual identity and flavor profile labeling system for sake merchant, Sake Drinker

“It was very important for us that the key staples from our original label and logo were maintained as that is how our customers know our brand and how we are recognized in the market. Together we developed a more modern, but still classic, representation of our brand. We put our trust in the Offset team, and they delivered!”

Jake Krausz

Estate Director, Arkenstone

Evolving an existing brand

Our attraction to historic brands is deeply personal. As individuals and a collective studio, we have deep roots in the wine industry and California wine country. We believe in honoring its rich history. Tradition and progress don’t need to be at odds. For established, historic, and legacy brands, changing that by which you are most recognized can be a daunting identity and business hurdle. Because we understand the high stakes involved in a redesign, we make sure that we are fully versed in your brand strategy and reasons for change before making any design recommendations. We have done everything from historic restorations to radical redesigns that reposition brands in the marketplace.

Frog's Leap Packaging

Frog's Leap

Updating one of wine’s most iconic labels: the risk and the opportunity

Read the case study

Mayacamas Special Bottling Packaging

Mayacamas Vineyards

Seamlessly extending an iconic brand to a new premium tier

About the packaging

Arkenstone Vineyards Packaing


Evolving and unifying an expanding portfolio

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Creating a new brand

We are omnivorous in our approaches to creating new brands. Just because a brand is new, it doesn’t mean it needs to look modern. Just because your brand is personal, it doesn’t mean it can’t be positioned to become bigger than you. Just because you have ambitious growth plans, it doesn’t mean your brand needs to cater to the lowest common denominator. The process of creating something new is immensely exciting, but can also feel extremely vulnerable. In addition to making Brand Strategy tangible, we guide our new brand clients through the complicated strategic, logistical, and emotional decisions that usually accompany the creation of new brands.

Seven Apart label detail

Seven Apart

Encapsulating a brand with a bold mark and package

About the packaging

Revik Wine Co. Packaging

Revik Wine Co.

Creating intimacy and capturing history for a young winemaker’s inaugural brand

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Salty Goats packaging

Salty Goats

An unexpected name balanced by classic wine label design language

About the packaging

Vida Valiente packaging

Vida Valiente

Creating a striking visual metaphor for a mission-based Napa winery

About the packaging

From ideation to execution and beyond

We nurture projects from ideation to implementation, making sure that final execution is aesthetically resonant, strategically sound, and technically doable. Our process is deeply collaborative. Our job is not to tell you who you are or should be, but to discover and develop it with you. We collaborate with our clients in “work sessions” and present in live files – all part of our ethos to include you in the creative process, not just the selection process.

We make sure you and your team have a design toolbox to maintain your visual standards. You’ll receive a Visual Brand Identity Guide that includes direction for typography usage, colors, layout, and key do’s and don’ts.

Our design direction extends beyond our internal team – we have a deep rolodex of experts and collaborators to make sure everything from fine art licensing to custom calligraphy happens smoothly.

Raen Winery Press Check

On press with Raen Winery. We never miss an inaugural press check.