Visual Identity + Packaging

Think beyond the label

Logo. Label. Closure. Bottle. Boxes. All of these very tangible elements live under the larger umbrella of visual identity systems. Even if our end deliverable is simply a new label, our approach is always holistic to make sure your brand extends with integrity in all its analog and digital applications.

Partnering with clients on their identity and packaging is our most intimate work. The resonant power of the finished project is in direct relation to how well we’ve gotten to know you, whether we are working together to evolve an existing brand or create a new one.

Sign of the Dove packaging

Working with Offset, we were able to really dig into the design assets that were meaningful to us. Together we developed a road map that led us to a more modern, but still classic representation of our brand. We put our trust in the Offset team, and they delivered.”

Jake Krausz, Estate Director


From ideation to execution and beyond

We nurture projects from ideation to implementation, making sure that final execution is aesthetically resonant, strategically sound, technically possible, and leverages sustainable packaging practices.

Our process is deeply collaborative. Our job is not to tell you who you are or should be, but to discover and develop it with you. We collaborate with our clients in “work sessions” and present in live files – all part of our ethos to include you in the creative process, not just the selection process.

We make sure you and your team have a design toolbox to maintain your visual standards. You’ll receive a Visual Brand Identity Guide that includes direction for typography usage, colors, layout, and key do’s and don’ts.

Our design direction extends beyond our internal team – we have a deep rolodex of experts and collaborators to make sure everything from fine art licensing to custom calligraphy happens smoothly.

Raen Winery Press Check

On press with Raen Winery. We never miss an inaugural press check.

Learn more about the Offset Brand Studio.

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