Allocated Producers

A platform purpose-built for allocated producers

Since the inception of our platform over ten years ago, we’ve focused on the nuanced needs of allocated producers.

Rather than treating allocated producers as one-size-fits-all, we’ve built our software to handle the variances of different allocation models, from First-Come/First-Served to Guaranteed and Request Only, in addition to robust allocation-specific tools such as Wish Requests and Post-Purchase Order Edits.

We also understand how essential efficient workflows are to wine businesses selling most of their wine through just a few time-gated annual offers. Intelligent allocation software (and good path-to-purchase UX) should dramatically reduce time spent on redundant tasks or helping customers navigate non-intuitive purchase processes, leaving more time for the white-glove service allocated producers require.

Some more of our thinking on wine allocations:

The Anatomy of Allocations: How to Ensure a Successful Offering for Your Wine Brand

3 Strategies for Setting Up a Successful Wine Allocation Model

Allocations Aren’t Just For Luxury Brands. Wine Retailers, What Are You Waiting For?




Selected Allocated Producer clients

We love working closely with allocated producers. Our allocated clients range from small winemaker-led brands to some of the most successful (and largest) allocated wineries operating today.

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