Platform
Allocated Producers
A platform purpose-built for allocated producers
Since the inception of our platform over ten years ago, we’ve focused on the nuanced needs of allocated producers.
Rather than treating allocated producers as one-size-fits-all, we’ve built our software to handle the variances of different allocation models, from First-Come/First-Served to Guaranteed and Request Only, in addition to robust allocation-specific tools such as Wish Requests and Post-Purchase Order Edits.
We also understand how essential efficient workflows are to wine businesses selling most of their wine through just a few time-gated annual offers. Intelligent allocation software (and good path-to-purchase UX) should dramatically reduce time spent on redundant tasks or helping customers navigate non-intuitive purchase processes, leaving more time for the white-glove service allocated producers require.
Some more of our thinking on wine allocations:
The Anatomy of Allocations: How to Ensure a Successful Offering for Your Wine Brand
3 Strategies for Setting Up a Successful Wine Allocation Model
Allocations Aren’t Just For Luxury Brands. Wine Retailers, What Are You Waiting For?
We’re also proud to be the strategic partner for a groundbreaking study on allocated wine offerings:
