Photo-driven labels that leave room for interpretation
Documentary filmmaker Ken Burns talks about the total value of an individual image only being realized when captions or explanations do not manipulate or overexplain. By leaving Terre et Sang’s photo-driven front labels unadorned, space is left for contemplation, while upon bottle turn, the back labels communicate brand, place, variety, and tone. Consistency and distinctiveness are established through the Polaroid reminiscent front label photo format and the variable typographic treatment for each label’s proprietary wine name. As a small winery owned and operated by a mother and son, each image and proprietary wine name hold deep personal meaning.