Creating a striking visual metaphor for a mission-based Napa winery

Vida Valiente (translation: “Valient Life”) seeks to encourage people to celebrate the peaks, valleys, and unstable footing experienced as you strive to live such a life – this mission, and a portion of wine sales, is backed by a foundation to support low-income first-generation students. The label design and logo abstractly reference these ideas while reinforcing the double “V” in the brand name.