Vida Valiente

Creating a striking visual metaphor for a mission-based Napa winery

Vida Valiente (translation: “Valient Life”) seeks to encourage people to celebrate the peaks, valleys, and unstable footing experienced as you strive to live such a life – this mission, and a portion of wine sales, is backed by a foundation to support low-income first-generation students. The label design and logo abstractly reference these ideas while reinforcing the double “V” in the brand name.

Vida Valiente Packaging Label Close Up

Vida Valiente Label Printing Detail

Vida Valiente Box Opening

Vida Valiente Box

Vida Valiente Capsule Graphic Detail

How we did it


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