Vida Valiente

Creating a striking visual metaphor for a mission-based Napa winery

Vida Valiente (translation: “Valient Life”) seeks to encourage people to celebrate the peaks, valleys, and unstable footing experienced as you strive to live such a life – this mission, and a portion of wine sales, is backed by a foundation to support low-income first-generation students. The label design and logo abstractly reference these ideas while reinforcing the double “V” in the brand name.

Vida Valiente Packaging Label Close Up

Vida Valiente Label Printing Detail

Vida Valiente Box Opening

Vida Valiente Box

Vida Valiente Capsule Graphic Detail

Extending the core design to multiple tiers

Since Vida Valiente launched its inaugural wine, we’ve continued to partner with them to extend the brand work to multiple tiers. We’ve introduced a white label that ties to their non-profit, added a strip label to differentiate their single-vineyard wines, and created a custom etched and screened-printed bottle for their estate tier.

Vida Valiente Packaging. Design by Offset Brand Studio.

How we did it

Offset Brand Studio

Vida Valiente also engaged us for

Offset Brand Studio

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