Flycatcher: Visual Identity and Packaging

A second label from Frog's Leap that explores new approaches in packaging sustainability

Frog’s Leap has always balanced the serious and the playful – “Flycatcher”, their new second label focused on California’s distinct terroirs, is no exception. With a playful name inspired by Frog’s Leap’s longtime motto “Time’s fun when you’re having flies”,  the label’s design language was able to take a more serious, albeit, nature-inspired approach with its green hue.

To reduce packaging waste, no capsule foil is used, an ultra-lightweight bottle was adopted, and the 100% recycled paper label washes off easily in water to encourage bottle reuse.