Frog's Leap: Storytelling and Content

Balancing a serious approach to wine and sustainable viticulture with a history of playful communication

Most of our storytelling and content projects begin with intensive upfront work to clarify existing story and values. And while a brand as iconic as Frog’s Leap Winery certainly had its story straight, the irreverent marketing style employed in earlier years wasn’t quite communicating the level of seriousness with which they take their farming and winemaking practices. In close collaboration, we worked to clarify and distill messaging – successfully evolving the playful voice of this beloved brand to deliver deeper meaning. The overarching tone developed for the website and beyond has taken on a deeper resonance, helping to inform everything from social media to tasting room talking points.