An unexpected name balanced by classic wine label design language

“Serious” wine tends to eschew humor. As next generation vintners, Joe Harden and Phil Holbrook bucked staid tradition – and created great memorability and differentiation – by naming their Sonoma Coast Pinot project after the friendly goat they met while visiting their coastal vineyard. In counterbalance to this irreverence, we took a delicate approach with the label through reinterpreting classic wine label design language while also baking in a bit of surprise with the large goat illustration only viewable upon bottle-turn.