Salty Goats: Visual Identity and Packaging
An unexpected name balanced by classic wine label design language
“Serious” wine tends to eschew humor. As next generation vintners, Joe Harden and Phil Holbrook bucked staid tradition – and created great memorability and differentiation – by naming their Sonoma Coast Pinot project after the friendly goat they met while visiting their coastal vineyard. In counterbalance to this irreverence, we took a delicate approach with the label through reinterpreting classic wine label design language while also baking in a bit of surprise with the large goat illustration only viewable upon bottle-turn.