Offset’s Julia Weinberg and Byron Hoffman on The Legends Behind the Craft Podcast
A discussion on wine commerce, brand design, and the importance of their integration.
Julia and I were honored to appear on Drew Hendrick’s, Legend Behind the Craft Podcast.
• Our motivations for entering the wine industry
• How Offset Partners’ commerce platform helps brands market and sell their wines.
• Our focus on allocated producers.
• How Offset handles platform customization for enterprise clients.
• The importance of embracing the operational nuances of individual wine businesses.
• Advice for bootstrapped wineries to create a brand presence.
• Common mistakes new producers and legacy wineries make during the brand design process.