Julia and I were honored to appear on Drew Hendrick’s, Legend Behind the Craft Podcast.

We discussed:

• Our motivations for entering the wine industry

• How Offset Partners’ commerce platform helps brands market and sell their wines.

• Our focus on allocated producers.

• How Offset handles platform customization for enterprise clients.

• The importance of embracing the operational nuances of individual wine businesses.

• Advice for bootstrapped wineries to create a brand presence.

• Common mistakes new producers and legacy wineries make during the brand design process.