With the new year off to a roaring start, 2022 is swiftly feeling like a lifetime ago. But what a banner year it was for us at Offset, one well worth reflection and celebration.

Read on for our proudest moments (the tl;dr: amazing new clients, big launches, personal milestones, and wow are we honored to work with truly the best of the wine industry).

Our biggest growth year for Offset Commerce

What a year for Offset Commerce! With the changing wine ecommerce landscape, our seams were nearly bursting with new clients coming to us for our robust allocation tools and insightful, hands-on support. We’ve always prioritized deep client relationships vs. scale, so 50+ new clients this year may be a rounding error for faceless software companies, but to us it’s meaningful. A special shout out to our client success leads Ned Creed and Bobby Gibson for handling the migrations with grace. We’re all in awe of what an incredible client roster we are privileged to work with, so many icons, leaders and groundbreakers in our industry – not to mention their incredible wines.

Spotlight on some of our design launches

Terre et sang packaging by Offset


The design side of our business is often one of delayed gratification… much of what we worked on last year isn’t yet public, so our lips are sealed on those until then. But what we can shout from the rooftops are the releases of some of our proudest design work to date: early last year we unveiled a new website for Washington wine pioneer Quilceda Creek, popped the cork for the launch of Last Bubbles, (the newest endeavor from long-standing client Last Bottle), and created the inaugural packaging for Santa Barbara County’s Terre et Sang (pictured above) and Klay Thompson and Nolan Arenado’s, Diamond and Key.

Plus some personal milestones!

Offset Joseph Shipp Album Free for a while


Design Director, Joseph Shipp, released his first album, Free for a While, co-produced by Grammy-nominated Andrew Sovine.

Senior Brand Designer, Jessica Giboin, welcomed her first child, Nico Lou Barata-Giboin, to the world.

CTO, Ian Tucker welcomed his second child, Maeve Elayne Tucker.


Offset's Byron Hoffman's grandmother Sally Schmitt's book, Six California Kitchens


Co-CEO, Byron Hoffman celebrated the release of his grandmother Sally Schmitt’s cookbook, Six California Kitchens (which he produced and designed), which sold out its first and second printings nearly instantly and inspired a New York Times documentary.

We’re already building upon the growth and development of last year, and excited to share 2023’s highlights and news as this year unfolds.

Tyson Caly and Byron Hoffman