Pages
- Accessibility
- Bobby Gibson, Client Support Specialist
- Building a brand and commerce foundation for a new producer
- Careers
- Clos Du Val: Using video to tell the emotional story behind a legacy producer in transition
- Credits
- Emilio Domingo, Senior Designer
- Frog’s Leap: Balancing a serious approach to wine and sustainable viticulture with a history of playful communication
- Grace Family Vineyards: Evolving one of Napa’s original cult Cabernet Sauvignon producers
- Home
- Hourglass Vineyards: Giving a high-end producer’s wine a molecular close-up
- Inquire
- Jessica Giboin, Senior Designer
- Julia Weinberg, VP of Commerce Strategy
- Kosta Browne: An interactive map that allows viewers to digitally explore vineyards (and local culture) by truck, plane, and motorcycle
- Lindsay Regan, VP of Brand Strategy
- Mayacamas: Special Bottling Packaging Modal
- News
- Offset Privacy Policy
- Our Company
- Product
- Realm Cellars: Pushing the status quo for an allocated producer
- Salty Goats: Balancing an unexpected, but memorable, name with classic wine label devices
- Services
- Seven Apart: Distilling a name (and brand) into a bold mark and package
- Sitemap
- Storytelling and Content
- Styleguide
- Sunspell: A colorful taste of summer in Australia
- Terms & Conditions
- Terre et Sang
- The Monarch Challenge: Designing to encourage cleaner farming
- Thinking
- Tyson Caly, Co-CEO / Chief Product Officer
- Work
- Arkenstone: Evolving and unifying an expanding portfolio
- CHEV: Looking outside of wine for brand inspiration
- Creating a striking visual metaphor for a mission-based Napa winery
- DuMol: A dynamic content platform for an esteemed allocated producer
- Frog’s Leap Case Study
- Frog’s Leap: Updating one of wine’s most iconic labels: the risk and the opportunity
- Joseph Phelps: Clarifying a legacy producer’s brand architecture through a website project
- Kermit Lynch: Launching online commerce for an industry pioneer and legend
- Kistler Vineyards: The importance of story in wine websites
- Kosta Browne: Storytelling & Content
- Paul Hobbs Winery: Aligning a website with the spirt of its founder
- RAEN: Leveraging tradition and place for a young producer with deep wine roots
- Revik Wine Co. Case Study
- Sake Drinker: An avant-garde twist on tradition for an upstart sake merchant
Posts by category
- Category: Brand Strategy
- Looking at Labels: 3 Steps to Strengthen Your Wine Brand’s Sustainability
- 3 Ways to Sharpen Your Wine Brand While Rolling Out a Digital Marketing Project
- To Tell a Compelling Wine Story, Look to Journalism and Documentaries for Inspiration
- How to Balance Your Approach to Wine Market Research
- How to Maximize Your Wine Brand’s Relationship With a Creative Agency
- Elevate Your Wine Brand’s Identity With a Strategic Tier Structure and Dynamic Packaging Design System
- Category: Commerce Strategy
- Offset’s Tyson Caly and Byron Hoffman on The X Chateau Podcast
- 8 Ecommerce Challenges All Wine Brands Face and How to Rebound
- The Anatomy of Allocations: How to Ensure a Successful Offering for Your Wine Brand
- 3 Strategies for Setting Up a Successful Wine Allocation Model
- Allocations Aren’t Just For Luxury Brands. Wine Retailers, What Are You Waiting For?
- Should You Launch a Wine Club? It Depends.
- Apple’s Email Privacy Changes Cut Customer Data Gathering. Here’s Why Your Wine Brand Shouldn’t Worry.
- Understanding Customer-first vs. Transaction-first
- Ready to Sell Wine Online? What Retailers Should Consider Before Launching an Ecommerce Site
- Category: Visual Identity and Packaging
- Category: Storytelling and Content
- Category: Ecommerce Websites
- Category: Company News
- Last year in a nutshell: Offset’s 2022 highlights!
- Introducing The Study of Allocated Wine Offerings
- Offset’s Julia Weinberg and Byron Hoffman on The Legends Behind the Craft Podcast
- What’s new for Offset in 2022
- Offset’s Lindsay Regan and Byron Hoffman on The Craft and Cluster Podcast
- Our Actions for Change